Digtal Media Specialist Anissa Adams

Anissa Adams
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Resume



Work Experience


Communications & Graphic Design Specialist

UT System
  • Develop, review, and distribute communication materials for the Texas Child Mental Health Care Consortium.
  • Supported annual summits communication material needs by creating promotional video invites, posters, signage materials, and other materials as needed.
  • Led the development of branded template presentation materials using Canva, PowerPoint, and Adobe Creative Suite.
  • Responsible for reviewing web content across institutions and providing recommendations and feedback regarding changes and updates.
  • Support the development of monthly program-specific newsletters.
  • Create numerous website infographics and video thumbnails.
  • Provide design and communications guidance to other team members across multiple institutions to ensure final content and messages are on-brand and accurate.
  • Responsible for reviewing unapproved social media content and keeping social media points of contact updated.
  • Attend monthly meetings with various groups to receive feedback on materials and learn of new needs.

Digital Media Specialist

LBJ Museum of San Marcos
  • Developed and distributed communication material for the LBJ Museum of San Marcos.
  • Created museum social media content in Canva and posted through Meta Business Suite (Facebook and Instagram) and Twitter.
  • Implemented the creation of quarterly social media reports by gathering analytic data from Meta Business Suite. The report addressed the museum's strengths and areas for growth.
  • Implemented advanced SEO strategies to elevate museum website traffic.
  • Managed email marketing strategies by designing, and distributing quarterly newsletters using Canva and MailChimp.
  • Updated and posted museum events on the museum’s website using WordPress and various widgets.
  • Designed and created brand kits for promotional and print material for museum events.
  • Designed signage material for the museum gift shop.
  • Helped with staffing, planning, and promotion of museum events and facilities.

Graphic Designer - Intern

SPORTSKIND
  • Created and designed social media and promotional material content for summer sports leagues using Adobe Illustrator and Adobe Photoshop.
  • Retouched and manipulated summer sports images to use in promotional materials with Adobe Photoshop.
  • Collaborated with the Director of Marketing to develop design concepts.


Skills

  • Adobe Creative Suite
  • Canva
  • WordPress
  • CSS, HTML, JavaScript
  • Meta Business Suite
  • Mailchimp
  • Microsoft 365

Education

B.S Digital Media Innovation

Minor: Business Administration
Summa Cum Laude
Texas State University San Marcos, TX

Resume PDF

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